If you're on the web, read this...

Here's article about an eye-tracking study that reveals how people actually look at websites.

Survey offers a 'sneak peek' into Net surfers' brains

Some highlights are:
--When there is less on a page, users read more.
--People are extremely good at screening out things and focusing in on a small number of salient page elements.
--Consumers are blind to banner ads and elements that seem like they might be ads.