Egg-regiously out of touch

As if 3000 commercial messages a day wasn't enough, some clever folks came up with a way to pack in even more. Come September CBS will begin egg advertising. That's right, eggs with ads.

What's most fascinating is not the desperation it signifies. It's how gleefully out of touch CBS is about the whole thing.

George Schweitzer, president of the CBS Marketing Group said of the campaign, "It's one of the ways we can be intrusive and inclusive. It's right in your face. You can't avoid it."

It's intrusive. It's in your face. You can't avoid it. And somehow, combined with unbearably witty puns such as, "CBS Mondays -- Leave the Yolks to Us," we will be lured to CBS' s new lineup?

TVviewershipp is in a rapid decline -- July saw the least-watched week in TV history. All the while, authentic user-generated media such as YouTube are rapidly growing.

Maybe, just maybe, the TV industry's one-sided, in-your-face philosophy is the problem, not the solution.