3000 every day!

Researchers say we're exposed to 3000 commercial messages every day.
Pretty impressive considering that we're only awake for 960 minutes a day (16 hours x 60 minutes). That averages out to a whopping 3.125 per minute!

At some point you reach saturation and people start tuning it out. And if you ask me, I'd say we passed that point long ago. I mean, does it really matter if it's 3000 or 300,000? It's all just noise.

The thing is, we all want to find the next product we love. But we're not looking to marketers to show it to us. We're looking to other people, both online and off, for honest and credible recommendations. One recent study found that people talk about products and services in about 25% of their conversations.

When designing your own marketing plan, consider what would influence you more -- being "exposed" to 100 ads for Brand X, or one friend saying, "Brand Y is great. You'll love it."

Sure, designing a plan to get the second result is a little more complicated, but at least it works.