Marketing is like dating, only more complicated
The marketing world is struggling to understand the new marketing landscape. The old ways are crumbling as a new marketing order emerges.
Maurice Levy, chairman-CEO of the venerable Publicis Groupe, summed it up nicely:
"The way the consumer is changing is something that has never been seen before. It's not just a change in media, but a change in society. Power has shifted to consumers in a way that has never happened."
Though this consumer revolution has a long way to go before it's finished, one thing is clear. The one-sided, talking-at-them approach is dead. And good riddance.
It's been suggested that marketing is now like dating. Those words are far from encouraging for the 99% of us who are no good at dating. But it gets worse.
Unlike ordinary dating, the person you're interested in is propositioned thousands of times a day by rude suitors filled with fanciful promises, narcissistic banter and unctuous puffery. And though your object of desire would love to find Mr/Ms Right, they presume you're just like the others and they'll ignore you accordingly.
If you do get a chance to speak it will be on their terms, not yours. And when you do get that chance, you'd better have the whole courtship planned out or they'll dump you as soon as it gets even slightly cumbersome.
In this context it's still true that relationships take work, but you're doing all of it.
Let's just hope dating never becomes like marketing.
Maurice Levy, chairman-CEO of the venerable Publicis Groupe, summed it up nicely:
"The way the consumer is changing is something that has never been seen before. It's not just a change in media, but a change in society. Power has shifted to consumers in a way that has never happened."
Though this consumer revolution has a long way to go before it's finished, one thing is clear. The one-sided, talking-at-them approach is dead. And good riddance.
It's been suggested that marketing is now like dating. Those words are far from encouraging for the 99% of us who are no good at dating. But it gets worse.
Unlike ordinary dating, the person you're interested in is propositioned thousands of times a day by rude suitors filled with fanciful promises, narcissistic banter and unctuous puffery. And though your object of desire would love to find Mr/Ms Right, they presume you're just like the others and they'll ignore you accordingly.
If you do get a chance to speak it will be on their terms, not yours. And when you do get that chance, you'd better have the whole courtship planned out or they'll dump you as soon as it gets even slightly cumbersome.
In this context it's still true that relationships take work, but you're doing all of it.
Let's just hope dating never becomes like marketing.
posted by Cascadia Collaborative Law Group at 3:09 PM
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