The Big "Why"

Why would a person choose your business over the competition? Is there something that makes you really stand out? Something that makes people say, "Yes, that's for me"?

If not, you're not alone. In fact, you're running right with the pack. And that's a problem.

It's a problem because today, finding someone better for the job is pretty much effortless. And those who are better will quickly rise to the top, leaving you even farther behind.

So, what do you do? It's simple: BE BETTER. Better yet: BE THE BEST.

You don't have to be the best to everyone, just the people who matter -- your target market. Find out what they want. What would excite them? What would make their lives easier, more fun, more convenient? What would make them want to rave about you to the world?

You're looking for the ideal. Go nuts with it. At this point it doesn't matter if it's practical, feasible or attainable. You're looking for what it WOULD take to get where you want to be.

Next, work backwards. Map out the steps from the ideal to the present.

If you need to partner/crosspromote with another company, do it.
If you need to become an expert on something, do it.
If you need to re-envision your business, do it.
If you need to change the rules of the game, do it.
If you're stumped, learn more about your target market.
And if you're really stumped, find someone in your target market and get them to brainstorm with you.