Are you Serious? (State Farm)

They're everywhere. Leering insurance agents... who can save you "up to 40%."

State Farm Insurance put them there -- on busses, on billboards. Creepy looking insurance agents, complete with their phone numbers.

This is a case study in irrelevant advertising.

First of all, is anyone impressed by the "up to 40%"? That just means, "You could do worse than us!"

Second. Why would ANYONE call those creepy agents? Are you going to pull over to write down their number? If they looked like Brad and Angelina, their mugs might be a selling point. But they're not.

What is the potential customer to take from this?
1. It's possible to find insurance that's more expensive than State Farm
2. State Farm agents are people too (albeit, creepy looking people)

None of which establishes even a hint of relevance.